Banco Mediolanum

Cyber secure video communication

Banco Mediolanum has served families and private customers since 1982

The Mediolanum banking group, to which the Banco Mediolanum (Spain) belongs, was born in 1982 with the aim of serving families through the care of their finances. It currently has more than 1,380,000 customers in Italy, Ireland, Germany, Luxembourg and Spain. It is one of the main protagonists of the FTSE Italia Mid-Cap index (stock index composed of the 60 highest values ​​by full market capitalization of the Italian stock market) and one of the biggest players in the family managed savings market.

Banco Mediolanum’s innovative model is based on the figure of Family Banker ®, a personal advisor at your service 24 hours, 365 days, and Multichannel, which allows you to interact with the Bank and be informed wherever you are, through your computer, tablet or mobile. The result is a 100% customized, easy-to-use and safe service.

Summary

Banco Mediolanum produces a considerable amount of internal communication, with videos like daily market reports. However, they are also in need of a trustfull and secure video platform to manage and distribute these media assets to targeted recipients.

Read below the story about how Icareus delivered a cyber secure videoplatform to Banco Mediolanum for their video communication system.

The solution

Partner

Banco Mediolanum

The Challenge

Analysts’ results cannot be leaked to outsiders

Banco Mediolanum analysts make on daily basis video analysis about the event market, which are then available for the banks’ employees and, through them, also to their customers. However, Banco Mediolanum did not want to build any complicated authentication solution or integration for the videos and thus needed an alternative solution.

Video service to Intranet, accessible to all the end devices

Banco Mediolanum wanted to publish the video service in their Intranet and, since their Intranet works perfectly for all the different end devices, the same responsiveness has to be also expected from the video portal.

“We are happy and proud that significant and modern internaltional bank organization like Banco Mediolanum selected Icareus solution and we were able to fulfill their high cyber security requirementsby using the features of Icareus Enterprise Video service.”

Toni Leiponen
Managing Director, Icareus Ltd

The Solution

Protection with Single-use Authentication Keys

The solution for Banco Mediolanum was Icareus Enterprise Video cloud service, which includes features to protect videos with single-use secret authentication keys. This approach was selected to avoid building any complicated authentication solution.

Protected and transparent

The videoportal was integrated to the bank’s Intranet, which creates the single-use keys for the end user. This way the authentication and usage is completely transparent and easy for their users, no matter where or how they watch the videos.

DRM and video protection

Parties also discussed if we should use Icareus Enterprise Video’s DRM (Digital Rights Management) to encrypt the videos, but this high level protection was not seen necessary at this point. Icareus video cloud support different DRM protections like Marlin, PlayReady and Widevine.

Responsive Web Support to all the End-devices

Icareus has multiple and ready video service user interface templates, that can be quickly customized to meet the look&feel of the customer’s branding. In addition, Icareus can also build fully customized video portal pages, user interfaces and applications.

In Banco Mediolanum service, Icareus used one of the responsive web video portal templates, quickly adapted according to the customer wishes and brand guidelines.

With the responsivenes of the user interfaces, it was soon available for desktop computers, tablets and mobile devices.

Platform for Video Marketing

In addition to this communication, Banco Mediolanum can now also use Icareus Enterprise Video solution for marketing needs. Some of their video are published as public assets, and thus these videos can be embedded on their own and third party web sites and online portals.

Furthermore, by using Icareus Enterprise Video’s marketing and advertising tools, Banco Mediolanum can add interactive advertisings or video forms, which can e.g. direct the user to contact the bank, collect contact details or arrange contests.

The results

Icareus worked in close relationship with the IT department of the Banco Mediolanumin to do and test the integration. Project was carried out excellently and in time. After the testing phase, the service launched into production February 2018 and it has been succesfull since that.

Most of the video views still comes from the computer the share of the mobile usage has grown. The usage of the videos has grown steadily and the most popular videos are viewed even three times more compared to the era before Icareus solution.

0 %
Video views from desktop
+ 0 %
Growth of video views during the first 9 months

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