The largest medical association in Spain, launched ICOMEM Media with Icareus Video Cloud to provide best available scientific information to doctors and citizens
ICOMEM Media is an online audiovisual content hub dedicated to the training and dissemination of science and knowledge.
Icareus Suite Video Cloud helps ICOMEM Media become a reference in the training of doctors in the community of Madrid utilizing online video.
ICOMEM (El Ilustre Colegio de Medicos de Madrid), was established 1893 and it is a center that accommodates professional, scientific, and cultural activities in Madrid. Thanks to its modern facilities it has become a go-to-venue for medical training.
ICOMEM is currently the largest medical association in Spain, with 42,697 members (of which 54% are women) in 2016. In order to be able to work as doctor in Madrid area, a person must be a member of ICOMEM.
ICOMEM Media was born in the middle of a pandemic. Its objective is to be a benchmark for the training of doctors in Madrid. It is a meeting point for science and knowledge, an audiovisual platform that serves as a link for the exchange of medical knowledge. At ICOMEM Media, members and other who have access to the platform will find content of interest and are able to their experiences within the medical industry.
This content is now available on the ICOMEM Media platform and accessible to all those – collegiate or not – who want to enjoy top level scientific audio visual knowledge, both live and on-demand.
The ICOMEM Media service has been implemented and is managed by the Icareus Enterprise video cloud service. Streaming videos and events have been imported from the Icareus video cloud using easy publishing tools to the ICOMEM website.
As professional reference in the training of registered doctors, ICOMEM has proposed to provide training and scientific health information through dissemination programs on current issues of the medical profession on its ICOMEM Media website live and on demand.
The video service was supposed to provide easy tools for producing, editing, editing, and distributing Live webinars and streaming videos in a branded video interface on their own websites.
“The main motivation for creating this space is to convey to members and society answers to their questions, based on the best available scientific evidence instead of personal opinions. We are going through exceptionally challenging times and uncertainty. It is a time that when, both medical professionals and general public, crave for certainty, and this is what ICOMEM wants to promote”
The Icareus Suite online TV and video platform allowed ICOMEM to create an content hub and space that is integrated into their website. It is an online window to all that happens at the association’s premises, through free webinars, interviews of high intellectual value, as well as online training courses.
The easy management interfaces of the Icareus video cloud service allow all ICOMEM employees to create new branded events and to record, manage, edit and publish recordings, interviews and trainings.
Through ICOMEM Media all doctors have 24/7 access to all the audio visual content produced by ICOMEM (El Ilustre Colegio de Medicos de Madrid). It allows them to easily find relevant and reliable scientific content and educate themselves when it suits them. ICOMEM Media, for the first time, gave its personnel a central and easy to use portal to publish all the interviews, courses and scientific and health information of the medical association of Madrid. It allowed the personnel to concentrate on the content production and produce more content than ever, while improving the user experience for their members and stakeholders.
Furthermore, all the doctors and public can be sure that the content published on ICOMEM is based on best available scientific researches and evidence instead of personal opinions, rumours and “fake news” available on social media.
Related success cases
The Mediolanum banking group, to which the Banco Mediolanum (Spain) belongs, was born in 1982 with the aim of serving families through the care of their finances. It currently has more than 1,380,000 customers in Italy, Ireland, Germany, Luxembourg and Spain.
City of Helsinki
Helsinki have now one single content hub for video for citizens, tourists, and personnel. It enables Helsinki to streamline its video communications and better use the power of video. Helsinki can also engage the younger audiences who prefer video and provide all in all better service to their citizens.
Futurelab Finland is the leading customer experience (CX) consultant in Finland working with the biggest companies and public organizations in Finland.
Icareus Enterprise Video enabled Futurelab to build an integrated customer experience from free webinars to premium online courses with pay-per view and subscription business models.