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Blog: The importance, and challenge, of TV Pixel

TV Pixel, loved by advertisers, needed by broadcasters, crucial for content owners, controlled by regulators (via e.g. GDPR). Read how the TV Pixel can be used to identify the TV, or viewer in the very best case.

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Audience Measurement from 2 million+ Turkish TVs and HbbTV services for four channels with the effort of one

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Helsinki, 23.5.2018, Icareus has delivered a turnkey HbbTV solution to ATV, the leading commercial broadcaster in Turkey. ATV wanted to offer more to their viewers and to understand better how their channels are watched, so they turned to Icareus to design and deliver a complete SmartTV service based on HbbTV (www.hbbtv.org). Icareus build a turnkey HbbTV solution based on its existing products that enabled ATV (www.atv.com.tr) and its sister channels A Haber, A Spor and children’s’ channel Minika to offer valuable services to their viewers via SmartTVs.

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Downloads

Icareus Audience Measurement general presentation (EN)

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A general presentation on Icareus Audience Measurement solution for TV and Online video environments targeted for TV operators, broadcasters, OTT services and other video service providers.

For additional information please do not hesitate to contact us!

Version 12.02.2019.

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