In the autumn of 2022, the Finnish Floorball Federation launched their own, Icareus built and hosted branded OTT service, FloorballTV (official name in Finnish: SalibandyTV). Its goals were clear and simple: to enable clubs to easily stream their games and monetize them, for the sport to have a single place for all video content, and for that place to be easily discoverable.  

The heart of the matter is that we genuinely are doing this for the Finnish floorball community and for the floorball clubs. The federation and a few stakeholders will invest in this, and when a club streams a game on FloorballTV 80-90 percent of the ticket sale revenue is automatically returned directly to the club. Such high revenue return percentages have not been reached before. In this way, clubs will have an excellent way to generate revenue for their activities, Mr. Jussi Ojala, the communications director of the Finnish Floorball Federation, explained. 

After the first six months it’s quite clear that FloorballTV is a resounding success. Hundreds of registered clubs, thousands of streamed games, tens of thousands of registered users and happy viewers. The revenues have also exceeded all the floorball clubs’ expectations. 

What, then, made the launch so successful? A number of things: 

  • The content is easily discoverable, and thus viewers have found it. 
  • It’s widely accepted by the floorball community; it is, after all, from the players to the players. 
  • The clubs and the federation have been actively promoting it as “our own media”. It’s also providing good sponsorship placements for the federation via display and video advertising. 
  • The streaming of games is very easy with a purpose built mobile application included in the service, which has led the clubs to actively stream their games. 
  • Paid games bring income to everyone from Division I to the “grassroots” junior leagues – with the clubs getting most of the revenue. 

The community has embraced FloorballTV with great enthusiasm and will likely keep on that path. 

The future roadmap for the Floorball TV service will add various features like scoreboards, integration to statistics services, subscription services in addition to pay-per-view, tournaments and using AI based automatic cameras. 

Finnish Floorball Federation was founded on September 23, 1985. The floorball federation is a nationwide sports organization whose purpose is to promote, supervise and guide the hobby and development of floorball in Finland. Floorball is the third most popular sport in Finland after football and ice hockey, according to registered players (over 65,000 license players) at the moment. The Finnish Floorball Federation has about 800 member clubs. It is a founding member of the International Floorball Federation (IFF). Floorball is played in 80 countries and the International Floorball Federation  has 75 member countries from all inhabited continents. The IFF has ranked 46 countries in the men’s series and 40 countries in the women’s series. 

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Icareus Ltd is an online video cloud and broadcast TV specialist founded in 2001 and having offices in Finland and Spain. Icareus provides video cloud solutions and trusted broadcast TV platforms, and our solutions are enjoyed by millions of consumers via our broadcaster, operator, OTT and OVP customers in over 60 countries.  Combining online and broadcast has been the core of our activities over almost two decades. We’ve been making the change from linear TV to today’s multi-screen experience. 

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Icareus Sports OTT is a turnkey white-label video cloud solution for sports of all kinds, team or individual, from floorball and football to tennis and martial arts. It offers versatile tools for the production, management, publication and (optionally) commercialization of sports videos and events. Both professional leagues and “grass roots” non-professional sports clubs can make use of this solution. 

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What makes a video accessible? How can you benefit from accessibility? And how can we at Icareus make achieving accessibility easy for you? 

Jatka lukemista

Icareus Video Cloud continues to grow and develop with great speed

During the past year, we have gained dozens of new customers around the globe from various fields of operation. They range from private companies to public and third sector organisations. It is our aim, here at Icareus, to be the leading video cloud service in Europe.

Icareus Video Cloud



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Icareus Suite Video Cloud is  a service platform running on the scalable environment and targeted for broadcasters, operators, enterprises and  public organizations to manage and distribute their video based content. Icareus Suite allows you to manage your Live, event and on-demand content, subscribers, content packaging, services, access control, user experience, advertisements and monetization on pretty much any platform.

Icareus Video Cloud new features

Icareus invests heavily in product development. We have published hundreds of improvements and numerous new features this year. Most of the work done on product development we base on the needs of our clients, in addition to which we do a great deal of “invisible” work to improve our service platform. 

Here are the top 6 new Icareus Video Cloud features published during this past year.

1. Icareus Studio video editor

Icareus Studio is a browser-based, easy-to-use video editor that doesn’t require you to install anything on your computer.

With Icareus Studio, you can publish brand-appropriate video with no previous video editing experience, fast and easy. Edit video files, take screenshots – even capture webcam footage for a video.

Icareus Studio

2. MyIcareus mobile app

MyIcareus mobile app

MyIcareus mobile app is a handy tool that allows users to film, upload, and publish video to the cloud with ease.

The app works on both phones and tablets, and is available for download from Apple’s App Store and Google Play.

3. Video and event analytics 2.0

At the start of year 2022, Icareus published a new video and event analysis platform, based on big data, for our clients to make use of.

This new solution provides its users with precise statistics of all views, watch times, and device types used to watch video, whether live or a recording.

4. Icareus caption tool

Icareus tekstitystyökalu

Before summer holidays, we rolled out the first version of Icareus’s very own caption tool – a tool especially yearned for by organisations following accessibility guidelines.

Icareus caption tool allows the creation, editing, translating and publishing of both captions and subtitles. The handy timeline and keyboard shortcuts make captioning easy, and text files can be uploaded to the tool to speed the process up even more.

5. Icareus chat/message board 2.0

Icareus is constantly improving already existing features, and a great deal of product development is based on client feedback.

One such long longed-for feature was the new and improved version of Icareus Message Board: among other things, liking and answering messages is now possible.

6. User access management

Our bigger clients can have dozens or even hundreds of admin users. In those cases, users are divided into different groups or units, with admins at the helm.

With the Icareus User Access Management tool, users can be divided into roles, such as main users, admin users and viewers. They can also be grouped up into specific teams, such as Communications, Education, etc.

Each user or team can then be given access to specific content.

Additional information

Wish to know more, either about features mentioned above, or anything else Icareus-related? Contact us. More info will be provided at our Helpdesk.


In the picture: Mr Toni Leiponen, CEO and Mr Mikko Karppinen Development Director from Icareus, Mr Pekka Ilmivalta, Executive Director and Mr Jussi Ojala Communication Director of the Finnish Floorball Association. 

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