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Tag: AddressableTV

What is DVB-TA? (Targeted Advertising)

Blog what is DVB-TA

DVB-TA is the new specification by DVB Project that defines a technical framework to offer dynamic ad substitution on broadcast networks. It is an good initiative to bring economies of scale and interoperability between different ad and broadcast platforms.

Blog: Top 6 Take-aways from the 7th HbbTV Symposium

Top 6 Take-aways from the 7th HbbTV Symposium. Read my view on where the market is going. HbbTV is seeing a steady growth and the industry commitment is there. Operators start to embrace it with the new OpApps spec. Addressable TV will have the biggest impact on the industry over the next 5 years.  

Blog: Addressable TV @dmexco 2018

dmexco

dmexco, the event, meeting place & a community for key players in digital business, marketing and advertising. We went to see how addressable TV market is doing.

Icareus Addressable TV Technical Specification

This document provides detailed technical details on Icareus Addressable TV Formats, +Activations and Creatives Formats are: SwitchIn, ActiveAd, VideoSwap and Promote +Activations are: Long-form video, Coupon, 1Pager and Microsite Creatives: Leaderboard, Medium Rectangle, L-Banner, Video For additional information please do not hesitate to contact us! updated: 30.05.2019

Blog: Making Addressable TV happen

Data driven advertising is making it’s way to broadcasters’ linear offering and offering clear benefits to all parties: viewers, advertisers and broadcasters. Addressable TV is changing TV Advertising and the time to jump the bandwagon is now.

Icareus HbbTV Portfolio (EN)

A general presentation on Icareus HbbTV (Hybrid Broadcast Broadband TV) product, solution and application offering. For additional information please do not hesitate to contact us! Presentation version 25.03.2024