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DVB-TA is the new specification by DVB Project that defines a technical framework to offer dynamic ad substitution on broadcast networks. It is an good initiative to bring economies of scale and interoperability between different ad and broadcast platforms.

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Helsinki, 24. 10.2019, Icareus and TVEkstra have agreed with Turkuvaz MediaCiner Media Group and TV8 channels to offer addressable TV advertising formats to advertisers on all their main channels. The formats are available to over 3 million unique HbbTV enabled SmartTVs.

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Top 6 Take-aways from the 7th HbbTV Symposium. Read my view on where the market is going.

HbbTV is seeing a steady growth and the industry commitment is there. Operators start to embrace it with the new OpApps spec. Addressable TV will have the biggest impact on the industry over the next 5 years.

 

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dmexco, the event, meeting place & a community for key players in digital business, marketing and advertising. We went to see how addressable TV market is doing.

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Data driven advertising is making it’s way to broadcasters’ linear offering and offering clear benefits to all parties: viewers, advertisers and broadcasters. Addressable TV is changing TV Advertising and the time to jump the bandwagon is now.

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This document provides detailed technical details on Icareus Addressable TV Formats, +Activations and Creatives

Formats are: SwitchIn, ActiveAd, VideoSwap and Promote
+Activations are: Long-form video, Coupon, 1Pager and Microsite
Creatives: Leaderboard, Medium Rectangle, L-Banner, Video

For additional information please do not hesitate to contact us!

updated: 30.05.2019

A general presentation on Icareus HbbTV (Hybrid Broadcast Broadband TV) product, solution and application offering.

For additional information please do not hesitate to contact us!

Presentation version 31.10.2018

This is a general presentation on Icareus Addressable TV Solution for TV operators, broadcaster.

Personalising TV advertising, or Addressable TV offers a publisher side platform to address the personalisation and programmatic paradigms in TV advertising.

Presentation version 9.9.2019.