Helsinki, 24. 10.2019, Icareus and TVEkstra have agreed with Turkuvaz Media, Ciner Media Group and TV8 channels to offer addressable TV advertising formats to advertisers on all their main channels. The formats are available to over 3 million unique HbbTV enabled SmartTVs.
TVEkstra is the leading addressable TV adhouse who manages all technical, commercial and operational processes for addressable TV market and the exclusive addressable TV partner for Turkuvaz Media, Ciner Media Group and TV8. They work closely with media agencies and advertisers to find the best media mix to achieve advertisers’ goals in both reach and targeting. TVEkstra has also 17 regional and local dealers around Turkey working with local SMEs to introduce addressable TV media.
“We are thrilled to work with these innovative broadcasters to drive the addressable TV adoption in the Turkish market. We have already witnessed the potential with our advertisers, both national and local. With Icareus technological backing we can continue to innovate and bring new advanced TV formats to Turkey”, tells Merve Eraslanoğlu, Managing Director of TVEkstra.
Icareus provides its Addressable TV solution to create, manage, run and analyse the effectiveness of the campaigns. It offers a wide variety of ad formats such as SwitchIn, ActiveAd and VideoSwap, ranging from simple display ads to real-time TV Spot replacement with personalised online video ads. ActiveAd is a unique format that turns TV spots interactive and enables advertisers to have a real-time dialog with their customers.
“TVEkstra has an excellent position to bring new advertisers to TV as well as to help Turkish broadcasters to increase their ad revenues significantly. They have already proved that addressable TV adds value to all involved parties. Icareus will continue to support and innovate with the Turkish market. Signing these leading broadcasters to our addressable TV platform is a testament to our extensive Addressable TV solution” said Mr Mikko Karppinen, Icareus Director.
Icareus Suite TV and Online Video Cloud offers the possibility to extend ad campaigns on micro sites, long form videos, contact detail collection tools and other call-to-actions. All are created and managed with an intuitive web interface. Additionally, broadcasters can use a wide variety of Icareus HbbTV Applications bundled with Icareus Suite TV & Online video cloud, such as TV app portals, EPGs, video-on-demand, news and weather. Integrations to audience measurement platforms ensure that viewing metrics are taken into account from all aspects.
Icareus Addressable TV solution offers a publisher side platform to address the personalisation and programmatic paradigms in TV advertising. It offers new and innovative ad formats that can significantly increase broadcasters’ ad inventory and thus revenues.
Icareus Addressable TV solution integrates with broadcasters existing ad platforms, personalisation engines and broadcast automation systems to provide an easily scalable and almost automatically run system with high ROI. More info: http://www.icareus.com/addressable-tv/
TVEkstra is the leading addressable TV adhouse who manage all technical, commercial and operational processes for addressable TV market and the exclusive addressable TV partner for e.g. Turkuvaz Media, Ciner Media Group and TV8. They work closely with media agencies and advertisers to find the best media mix to achieve advertisers’ goals in both reach and targeting. TVEkstra has also 17 regional and local dealers around Turkey working with local SMEs to introduce addressable TV media. More info: https://tvekstra.com/
Turkuvaz Media Group owns ATV television station and Sabah, Takvim, Yeni Aktüel and Fotomaç newspapers. ATV is a nationwide TV channel in Turkey, began broadcasting in September 1993. ATV is one of Turkey’s most prominent and acclaimed television networks meeting global broadcasting standards and a jewel in the crown of the Turkuvaz Media Group. ATV also has the highest foreign sales ratio among its competitors and its series that are sold to customers in over 30 countries worldwide achieve spectacular ratings. ATV is an acronym of Actual Television (Aktüel Televizyonu) and it has sister channels A2, A Haber, A News and A Spor. For more information visit: https://www.atv.com.tr/
Ciner Media Group (Ciner Medya Grubu) is a Turkish media conglomerate established in 2007, part of the Ciner Holding conglomerate. Among other properties it owns the Habertürk newspaper, Habertürk TV and Habertürk Radyo, and the television stations Show TV, Show Türk and ShowMax TV. It co-owns the television station Bloomberg HT. It also publishes a range of magazines, including Turkish editions of international magazines such as FHM. For more information visit: http://www.cinermediagroup.com/index//en
TV8 is a Turkish television station, which started broadcasting on 22 February 1999. TV8 is the local broadcaster of TV shows like The Voice, Got Talent, Survivor and Utopia. For more information visit: http://www.tv8.com.tr/
For more Information:
Ms. Merve Eraslanoğlu
Telephone : +90 533 547 1995
Ms. Jessica Glad
Telephone: +358 (0)9 2289 0801
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Top 6 Take-aways from the 7th HbbTV Symposium. Read my view on where the market is going.
HbbTV is seeing a steady growth and the industry commitment is there. Operators start to embrace it with the new OpApps spec. Addressable TV will have the biggest impact on the industry over the next 5 years.
dmexco, the event, meeting place & a community for key players in digital business, marketing and advertising. We went to see how addressable TV market is doing.
Data driven advertising is making it’s way to broadcasters’ linear offering and offering clear benefits to all parties: viewers, advertisers and broadcasters. Addressable TV is changing TV Advertising and the time to jump the bandwagon is now.
This document provides detailed technical details on Icareus Addressable TV Formats, +Activations and Creatives
Formats are: SwitchIn, ActiveAd, VideoSwap and Promote
+Activations are: Long-form video, Coupon, 1Pager and Microsite
Creatives: Leaderboard, Medium Rectangle, L-Banner, Video
For additional information please do not hesitate to contact us!
A general presentation on Icareus HbbTV (Hybrid Broadcast Broadband TV) product, solution and application offering.
For additional information please do not hesitate to contact us!
Presentation version 31.10.2018
This is a general presentation on Icareus Addressable TV Solution for TV operators, broadcaster.
Personalising TV advertising, or Addressable TV offers a publisher side platform to address the personalisation and programmatic paradigms in TV advertising.
Presentation version 9.9.2019.
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